Senior Visual Designer /
Staff photographer

EBM Software

July 2024 

Minneapolis, MN

Senior Visual Design Work:

Drive concept development and digital design innovation across a diverse portfolio of brands under a unified corporate umbrella. Lead art direction for cross-platform campaigns, bringing big ideas to life through one-pagers, social storytelling, landing pages, email journeys, eBooks, and immersive trade show experiences.

• Lead end-to-end design of multi-channel campaigns and commercial materials, including web, digital, sales enablement, and marketing assets that support growth initiatives 

• Translate complex, data-rich products into clear, intuitive visual systems that build trust and improve understanding across web and product experiences 

• Partner with product, engineering, marketing, and leadership teams to define design direction and ensure alignment across business, technical, and user needs

• Developed and evolved a comprehensive design system and component library for a multi-brand portfolio, ensuring consistency and scalability across digital and physical touchpoints.

• Drive exploration of new visual systems and storytelling approaches to elevate brand presence and strengthen differentiation in a competitive market

Photography Studio Operations & Headshot Production:

• Studio Utilization: Leverage the in-house photography studio to produce high-quality headshots for all new employees and leadership team members.

• Lighting & Set Design: Conceptualize, design, and configure professional lighting setups and studio backgrounds tailored to corporate brand standards.

• Production & Scheduling: Coordinate comprehensive photo shoot schedules and manage booking logistics for staff members.

• Post-Production Workflow: Execute professional image selection, color grading, and batch processing utilizing Adobe Lightroom Classic to deliver polished final portraits.

Graphic Design Specialist

Wings Credit Union

Oct 2018 – Dec 2022

Apple Valley, MN

Served as an in-house creative force for a leading financial institution, conceiving and executing design across every channel — print, digital, motion, and social — while helping shape and safeguard the brand’s evolving visual identity.

• Concept Development & Integrated Campaigns — Developed original creative concepts for high-profile campaigns, working collaboratively with marketing and creative partners to establish strong visual ideas and carry them consistently across multiple channels and customer touchpoints

• Multichannel & Digital Design — Designed a wide range of customer-facing communications, including email campaigns, digital banners, social media, carousel ads, infographics, website components, and print collateral. Translated campaign concepts into cohesive experiences while maintaining visual hierarchy, brand consistency, and strategic intent across every format

• Motion & Social Storytelling — Conceptualized and animated video content promoting events, products, and initiatives, using motion and dynamic storytelling to capture attention and bring the brand to life across digital and social channels

• Brand Systems & Visual Identity — Developed new brand assets, including logos and expanded color palettes, and led a comprehensive redesign of the company style guide. Established a refined and cohesive visual system that gave internal teams and external partners a clear, authoritative foundation for creating on-brand communications

• Web & User Experience Collaboration — Partnered with the web development team on the visual design and user experience of the company’s 2020 website redesign, contributing creative direction and design expertise from initial concepts through launch

• Creative Direction & Quality Control — Reviewed work produced by external freelancers and vendors, providing creative direction and evaluating deliverables against brand standards, design quality, and strategic objectives before publication or release

• Creative Operations & Asset Management — Organized and maintained the creative team’s full file library and vendor archive, establishing efficient workflows for version control, asset accessibility, and production readiness

UX/UI Designer

Dec 2022 – July 2024

Apple Valley, MN

A user-centered designer who leads with empathy, grounding every design decision in research, iterative ideation, and rigorous testing. Equally fluent in design thinking methodology and hands-on prototyping across multiple platforms — bridging the gap between user needs, business goals, and technical feasibility.

• Onboarding Experience Design — Conceived and designed a new member onboarding platform serving both individual members and corporate partners, collaborating closely with product managers, stakeholders, and UX researchers to map user journeys, identify friction points, and deliver an intuitive, accessible end-to-end experience

• Internal Product Design — Partnered with multiple stakeholders to define requirements, architect the information structure, and design a career portal for Wings employees — balancing the needs of diverse user groups while maintaining a seamless, cohesive experience

• Web Storefront Collaboration — Worked alongside the marketing team to evaluate, propose, and implement UX-informed design improvements to the public-facing storefront website, ensuring updates were both visually consistent and meaningfully functional for end users

• Third-Party Vendor Evaluation — Critically assessed and reported on third-party tools and platforms prior to adoption, evaluating usability, accessibility compliance, and design standards to inform go/no-go recommendations for stakeholders

• User Acceptance Testing — Planned and conducted user acceptance testing across products and features, synthesizing findings into actionable insights that shaped design iterations and informed product decisions

• Design Systems & Pattern Library — Created and distributed a comprehensive pattern library as the single source of truth for UI components and design standards across the organization — promoting consistency, accelerating production, and aligning cross-functional teams around a shared visual language

Senior Graphic Designer

Jun 2016 – Oct 2018

Eagan, MN

Drove conceptual design strategy across global business units — Financial & Risk, Tax & Accounting, and Legal — translating complex brand narratives into cohesive, high-impact experiences for trade shows, conferences, and corporate events worldwide.

• Conceptual Design & Collateral — Led ideation and original concept development for high-profile events and large-scale corporate meetings, architecting the full visual system from a single unifying concept and designing all collateral components as an integrated whole

• Event Design — Designed immersive branded environments for conferences, events and trade shows, spanning large-format graphics, booth experiences, signage, print materials, and attendee-facing touchpoints

• Environmental & Experiential Design — Conceived and designed in-office installations, environmental graphics, and office spaces across global locations; conducted on-site visits to assess spatial opportunities and maximize experiential impact

• Brand Stewardship — Served as brand guardian, ensuring all designed work aligned with identity standards — logos, color systems, and evolving brand guidelines — while proactively adapting to brand updates

• Print & Production Consultation — Partnered with local print vendors to develop unique finishing treatments and specialty print techniques for premium, high-impact collateral

Graphic Design Manager

Stratasys

Mar 2013 – Jun 2016

Eden Prairie, MN

Led creative vision and art direction for a global leader in 3D printing, conceiving and executing campaigns across a diverse portfolio of industrial and professional printers and materials — spanning vastly different technologies, applications, and target audiences worldwide.

• Campaign Concepting & Art Direction — Originated and drove campaigns from concept through completion for technically complex products and materials, translating cutting-edge 3D printing capabilities into compelling visual narratives for global markets

• Product Launch Creative Leadership — Art directed the creative strategy behind up to 20 product launches per year across more than ten printer lines; led the design team through all creative direction and revision cycles to ensure cohesive, on-brand execution at scale

• Photography Direction — Directed all U.S. photo shoots overseeing creative direction to produce imagery that communicated each product’s value proposition to its specific target audience

• Team Leadership & Mentorship — Managed a team of direct reports, freelancers, and U.S. and international agencies; mentored designers to build creative confidence, take ownership of their concepts, and grow as independent thinkers

• Print & Production Consultation — Partnered with local print vendors to develop unique finishing treatments and specialty print techniques for premium, high-impact collateral

• Brand Architecture & Governance — Authored brand standards documentation as the single source of truth for the company; educated internal departments and global regions/resellers on proper application, and reviewed cross-departmental collateral for brand compliance

• Operations & Budget Management — Planned and managed budgets for all photography, design activities, and creative tools; trained staff on marketing approval workflows and ISO documentation requirements; oversaw the marketing content library to maintain ISO certification compliance

EDUCATION

W3.org A.D.A. Certification, March 2023

Nielsen Norman Group UX Certification, May 2022

A.A.S., Web Design, Hennepin Technical College, May 2013

B.A., Graphic Design, University of North Dakota, May 1999

TOOLS

• Adobe Creative Cloud

• Microsoft Suite

• Figma

• UserZoom

• ActiveCampagin

Reach out to me with any questions. DiBailey1012@gmail.com