{"id":2,"date":"2023-04-18T23:19:53","date_gmt":"2023-04-18T23:19:53","guid":{"rendered":"https:\/\/didibailey.com\/?page_id=2"},"modified":"2026-06-30T23:02:50","modified_gmt":"2026-06-30T23:02:50","slug":"resume","status":"publish","type":"page","link":"https:\/\/didibailey.com\/?page_id=2","title":{"rendered":"Resume"},"content":{"rendered":"\n

R\u00e9sum\u00e9<\/h1>\n\n\n\n
<\/div>\n\n\n\n

Senior Visual Designer<\/h3>\n\n\n\n

\"\" EBM Software<\/a><\/h4>\n\n\n\n

\"\" July 2024\u00a0– Present\u00a01 year 9 months<\/p>\n\n\n\n

\"\" Minneapolis, MN<\/p>\n\n\n\n

Drive concept development and digital design innovation across a diverse portfolio of brands under a unified corporate umbrella. Lead art direction for cross-platform campaigns, bringing big ideas to life through one-pagers, social storytelling, landing pages, email journeys, eBooks, and immersive trade show experiences. <\/p>\n\n\n\n

Lead end-to-end design of multi-channel campaigns and commercial materials, including web, digital, sales enablement, and marketing assets that support growth initiatives <\/p>\n\n\n\n

Translate complex, data-rich products into clear, intuitive visual systems that build trust and improve understanding across web and product experiences <\/p>\n\n\n\n

Partner with product, engineering, marketing, and leadership teams to define design direction and ensure alignment across business, technical, and user needs<\/p>\n\n\n\n

Developed and evolved a comprehensive design system and component library for a multi-brand portfolio, ensuring consistency and scalability across digital and physical touchpoints.<\/p>\n\n\n\n

Drive exploration of new visual systems and storytelling approaches to elevate brand presence and strengthen differentiation in a competitive market<\/p>\n\n\n\n

Spearhead the creative vision for Studio Xerxes, our in-house photo and video studio\u2014shaping brand narratives through full website design, identity systems, social media campaigns, and one-off assets that capture attention and elevate engagement.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Graphic Design Specialist<\/strong><\/h3>\n\n\n\n

\"\" Wings Credit Union<\/a><\/strong><\/p>\n\n\n\n

\"\" 10\/2018 – 12\/2021<\/p>\n\n\n\n

\"\" Apple Valley, MN<\/p>\n\n\n\n

Served as an in-house creative force for a leading financial institution, conceiving and executing design across every channel \u2014 print, digital, motion, and social \u2014 while helping shape and safeguard the brand’s evolving visual identity.<\/p>\n\n\n\n

Concept Development & Campaign Design \u2014 Collaborated within a creative team environment to develop original concepts for all high-profile campaigns, ensuring each initiative was grounded in a strong visual idea before moving into execution<\/p>\n\n\n\n

Multichannel Design Execution \u2014 Designed across a broad spectrum of formats and platforms, including infographics, email campaigns, digital banners, social media assets, carousel ads, and website components \u2014 maintaining visual consistency and strategic intent across every touchpoint<\/p>\n\n\n\n

Motion & Animation \u2014 Conceived and animated video content promoting events and new products, bringing the brand to life through dynamic storytelling tailored for digital and social audiences<\/p>\n\n\n\n

Brand Development & Identity \u2014 Developed new brand assets including logos and expanded color palettes, and led a comprehensive redesign of the company style guide \u2014 establishing a refined, cohesive visual system as the authoritative reference for the organization<\/p>\n\n\n\n

Web Design Consultation \u2014 Partnered closely with the web development team to shape the visual layout and user experience of the company’s redesigned 2020 website, ensuring design integrity from concept through launch<\/p>\n\n\n\n

Creative Quality Control \u2014 Reviewed all design deliverables from external freelancers and vendors, evaluating work against brand standards and quality benchmarks to ensure every piece met the organization’s creative bar before going live<\/p>\n\n\n\n

Asset Management & Organization \u2014 Maintained and organized the full creative file library and vendor work archive, establishing structure and workflow practices that kept the team’s assets accessible, version-controlled, and production-ready<\/p>\n\n\n\n

<\/div>\n\n\n\n

UX\/UI Designer<\/strong><\/h3>\n\n\n\n

\"\" Wings Credit Union<\/a><\/strong><\/p>\n\n\n\n

\"\" Dec 2021\u00a0–\u00a0Aug 2024\u00a02 years 9 months<\/p>\n\n\n\n

\"\" Apple Valley, MN<\/p>\n\n\n\n

A user-centered designer who leads with empathy, grounding every design decision in research, iterative ideation, and rigorous testing. Equally fluent in design thinking methodology and hands-on prototyping across multiple platforms \u2014 bridging the gap between user needs, business goals, and technical feasibility.

Onboarding Experience Design \u2014 Conceived and designed a new member onboarding platform serving both individual members and corporate partners, collaborating closely with product managers, stakeholders, and UX researchers to map user journeys, identify friction points, and deliver an intuitive, accessible end-to-end experience<\/p>\n\n\n\n


Internal Product Design \u2014 Partnered with multiple stakeholders to define requirements, architect the information structure, and design a career portal for Wings employees \u2014 balancing the needs of diverse user groups while maintaining a seamless, cohesive experience<\/p>\n\n\n\n


Web Storefront Collaboration \u2014 Worked alongside the marketing team to evaluate, propose, and implement UX-informed design improvements to the public-facing storefront website, ensuring updates were both visually consistent and meaningfully functional for end users<\/p>\n\n\n\n


Third-Party Vendor Evaluation \u2014 Critically assessed and reported on third-party tools and platforms prior to adoption, evaluating usability, accessibility compliance, and design standards to inform go\/no-go recommendations for stakeholders<\/p>\n\n\n\n


User Acceptance Testing \u2014 Planned and conducted user acceptance testing across products and features, synthesizing findings into actionable insights that shaped design iterations and informed product decisions<\/p>\n\n\n\n


Design Systems & Pattern Library \u2014 Created and distributed a comprehensive pattern library as the single source of truth for UI components and design standards across the organization \u2014 promoting consistency, accelerating production, and aligning cross-functional teams around a shared visual language<\/p>\n\n\n\n

<\/div>\n\n\n\n

Senior Graphic Designer<\/strong><\/h3>\n\n\n\n

\"\" Thomson Reuters<\/a><\/strong><\/p>\n\n\n\n

\"\" 06\/2016 – 10\/2018<\/p>\n\n\n\n

\"\" Eagan, MN<\/p>\n\n\n\n

Drove conceptual design strategy across global business units \u2014 Financial & Risk, Tax & Accounting, and Legal \u2014 translating complex brand narratives into cohesive, high-impact experiences for trade shows, conferences, and corporate events worldwide.<\/p>\n\n\n\n

Conceptual Design & Collateral \u2014 Led ideation and original concept development for high-profile events and large-scale corporate meetings, architecting the full visual system from a single unifying concept and designing all collateral components as an integrated whole<\/p>\n\n\n\n

Environmental & Experiential Design \u2014 Conceived and designed in-office installations, environmental graphics, and office spaces across global locations; conducted on-site visits to assess spatial opportunities and maximize experiential impact<\/p>\n\n\n\n

Tradeshow Design \u2014 Designed immersive branded environments for conferences and trade shows, spanning large-format graphics, booth experiences, signage, print materials, and attendee-facing touchpoints<\/p>\n\n\n\n

Brand Stewardship \u2014 Served as brand guardian, ensuring all designed work aligned with identity standards \u2014 logos, color systems, and evolving brand guidelines \u2014 while proactively adapting to brand updates<\/p>\n\n\n\n

Print & Production Consultation \u2014 Partnered with local print vendors to develop unique finishing treatments and specialty print techniques for premium, high-impact collateral<\/p>\n\n\n\n

<\/div>\n\n\n\n

Graphic Design Manager<\/strong><\/h3>\n\n\n\n

\"\" Stratasys<\/a><\/strong><\/h4>\n\n\n\n

\"\" 03\/2013- 06\/2016<\/p>\n\n\n\n

\"\" Eden Prairie, MN<\/p>\n\n\n\n

Led creative vision and art direction for a global leader in 3D printing, conceiving and executing campaigns across a diverse portfolio of industrial and professional printers and materials \u2014 spanning vastly different technologies, applications, and target audiences worldwide.<\/p>\n\n\n\n

Campaign Concepting & Art Direction \u2014 Originated and drove campaigns from concept through completion for technically complex products and materials, translating cutting-edge 3D printing capabilities into compelling visual narratives for global markets<\/p>\n\n\n\n

Product Launch Creative Leadership \u2014 Art directed the creative strategy behind up to 20 product launches per year across more than ten printer lines; led the design team through all creative direction and revision cycles to ensure cohesive, on-brand execution at scale<\/p>\n\n\n\n

Photography Direction \u2014 Directed all U.S. photo shoots overseeing creative direction to produce imagery that communicated each product’s value proposition to its specific target audience<\/p>\n\n\n\n

Team Leadership & Mentorship \u2014 Managed a team of direct reports, freelancers, and U.S. and international agencies; mentored designers to build creative confidence, take ownership of their concepts, and grow as independent thinkers<\/p>\n\n\n\n

Rebranding \u2014 Spearheaded two company-wide rebranding initiatives, establishing a new creative direction and visual language across the organization<\/p>\n\n\n\n

Brand Architecture & Governance \u2014 Authored brand standards documentation as the single source of truth for the company; educated internal departments and global regions\/resellers on proper application, and reviewed cross-departmental collateral for brand compliance<\/p>\n\n\n\n

Operations & Budget Management \u2014 Planned and managed budgets for all photography, design activities, and creative tools; trained staff on marketing approval workflows and ISO documentation requirements; oversaw the marketing content library to maintain ISO certification compliance<\/p>\n\n\n\n

<\/div>\n\n\n\n

EDUCATION<\/u><\/strong><\/p>\n\n\n\n

W3.org A.D.A. Certification,<\/strong> March 2023<\/p>\n\n\n\n

Nielsen Norman Group UX Certification,<\/strong> May 2022<\/p>\n\n\n\n

A.A.S., Web Design,<\/strong> Hennepin Technical College, May 2013<\/p>\n\n\n\n

B.A., Graphic Design,<\/strong> University of North Dakota, May 1999<\/p>\n\n\n\n

<\/div>\n\n\n\n

TOOLS<\/strong><\/p>\n\n\n\n

\u2022 Photoshop<\/p>\n\n\n\n

\u2022 Illustrator<\/p>\n\n\n\n

\u2022 InDesign<\/p>\n\n\n\n

\u2022 Adobe Animate<\/p>\n\n\n\n

\u2022 Adobe XD<\/p>\n\n\n\n

\u2022 Figma<\/p>\n\n\n\n

\u2022 UserZoom<\/p>\n\n\n\n

\u2022 Microsoft Suite<\/p>\n\n\n\n

<\/div>\n\n\n\n

Reach out to me with any questions. DiBailey1012@gmail.com<\/a><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

R\u00e9sum\u00e9 Senior Visual Designer EBM Software July 2024\u00a0– Present\u00a01 year 9 months Minneapolis, MN Drive concept development and digital design innovation across a diverse portfolio of brands under a unified corporate umbrella. Lead art direction for cross-platform campaigns, bringing big ideas to life through one-pagers, social storytelling, landing pages, email journeys, eBooks, and immersive trade…<\/p>\n","protected":false},"author":1,"featured_media":525,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2","page","type-page","status-publish","has-post-thumbnail","hentry","has-content"],"yoast_head":"\nResume - Didi Bailey<\/title>\n<meta name=\"description\" content=\"Digital Graphic design portfolio web, print, UX UI AI software tech 3d printing Law thomson reuters stratays finance Wings credit union\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/didibailey.com\/?page_id=2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Resume - 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