DESIGN HISTORY
Senior Visual Designer
EBM Software
Jul 2024 – Present 1 year 9 months
Minneapolis, Minnesota, United States
Drive concept development and digital design innovation across a diverse portfolio of brands under a unified corporate umbrella. Lead art direction for cross-platform campaigns, bringing big ideas to life through landing pages, email journeys, eBooks, social storytelling, and immersive trade show experiences.
Spearhead the creative vision for Studio Xerxes, our in-house photo and video studio—shaping brand narratives through full website design, identity systems, social media campaigns, and one-off assets that capture attention and elevate engagement.Show less
UX/UI Designer
Dec 2021 – Aug 2024 2 years 9 months
Apple Valley, MN
A user-centered designer who leads with empathy, grounding every design decision in research, iterative ideation, and rigorous testing. Equally fluent in design thinking methodology and hands-on prototyping across multiple platforms — bridging the gap between user needs, business goals, and technical feasibility.
Onboarding Experience Design — Conceived and designed a new member onboarding platform serving both individual members and corporate partners, collaborating closely with product managers, stakeholders, and UX researchers to map user journeys, identify friction points, and deliver an intuitive, accessible end-to-end experience
Internal Product Design — Partnered with multiple stakeholders to define requirements, architect the information structure, and design a career portal for Wings employees — balancing the needs of diverse user groups while maintaining a seamless, cohesive experience
Web Storefront Collaboration — Worked alongside the marketing team to evaluate, propose, and implement UX-informed design improvements to the public-facing storefront website, ensuring updates were both visually consistent and meaningfully functional for end users
Third-Party Vendor Evaluation — Critically assessed and reported on third-party tools and platforms prior to adoption, evaluating usability, accessibility compliance, and design standards to inform go/no-go recommendations for stakeholders
User Acceptance Testing — Planned and conducted user acceptance testing across products and features, synthesizing findings into actionable insights that shaped design iterations and informed product decisions
Design Systems & Pattern Library — Created and distributed a comprehensive pattern library as the single source of truth for UI components and design standards across the organization — promoting consistency, accelerating production, and aligning cross-functional teams around a shared visual language
Graphic Design Specialist
Wings Financial Credit Union
10/2018 – 12/2021
Served as an in-house creative force for a leading financial institution, conceiving and executing design across every channel — print, digital, motion, and social — while helping shape and safeguard the brand’s evolving visual identity.
Concept Development & Campaign Design — Collaborated within a creative team environment to develop original concepts for all high-profile campaigns, ensuring each initiative was grounded in a strong visual idea before moving into execution
Multichannel Design Execution — Designed across a broad spectrum of formats and platforms, including infographics, email campaigns, digital banners, social media assets, carousel ads, and website components — maintaining visual consistency and strategic intent across every touchpoint
Motion & Animation — Conceived and animated video content promoting events and new products, bringing the brand to life through dynamic storytelling tailored for digital and social audiences
Brand Development & Identity — Developed new brand assets including logos and expanded color palettes, and led a comprehensive redesign of the company style guide — establishing a refined, cohesive visual system as the authoritative reference for the organization
Web Design Consultation — Partnered closely with the web development team to shape the visual layout and user experience of the company’s redesigned 2020 website, ensuring design integrity from concept through launch
Creative Quality Control — Reviewed all design deliverables from external freelancers and vendors, evaluating work against brand standards and quality benchmarks to ensure every piece met the organization’s creative bar before going live
Asset Management & Organization — Maintained and organized the full creative file library and vendor work archive, establishing structure and workflow practices that kept the team’s assets accessible, version-controlled, and production-ready
Senior Graphic Designer
Thomson Reuters
06/2016 – 10/2018
Drove conceptual design strategy across global business units — Financial & Risk, Tax & Accounting, and Legal — translating complex brand narratives into cohesive, high-impact experiences for trade shows, conferences, and corporate events worldwide.
Conceptual Design & Collateral — Led ideation and original concept development for high-profile events and large-scale corporate meetings, architecting the full visual system from a single unifying concept and designing all collateral components as an integrated whole
Environmental & Experiential Design — Conceived and designed in-office installations, environmental graphics, and office spaces across global locations; conducted on-site visits to assess spatial opportunities and maximize experiential impact
Brand Stewardship — Served as brand guardian, ensuring all designed work aligned with identity standards — logos, color systems, and evolving brand guidelines — while proactively adapting to brand updates
Print & Production Consultation — Partnered with local print vendors to develop unique finishing treatments and specialty print techniques for premium, high-impact collateral
Art Director – Graphic Design Manager
Stratasys
Led creative vision and art direction for a global leader in 3D printing, conceiving and executing campaigns across a diverse portfolio of industrial and professional printers and materials — spanning vastly different technologies, applications, and target audiences worldwide.
Campaign Concepting & Art Direction — Originated and drove campaigns from concept through completion for technically complex products and materials, translating cutting-edge 3D printing capabilities into compelling visual narratives for global markets
Product Launch Creative Leadership — Art directed the creative strategy behind up to 20 product launches per year across more than ten printer lines; led the design team through all creative direction and revision cycles to ensure cohesive, on-brand execution at scale
Photography Direction — Directed all U.S. photo shoots overseeing creative direction to produce imagery that communicated each product’s value proposition to its specific target audience
Team Leadership & Mentorship — Managed a team of direct reports, freelancers, and U.S. and international agencies; mentored designers to build creative confidence, take ownership of their concepts, and grow as independent thinkers
Rebranding — Spearheaded two company-wide rebranding initiatives, establishing a new creative direction and visual language across the organization
Brand Architecture & Governance — Authored brand standards documentation as the single source of truth for the company; educated internal departments and global regions/resellers on proper application, and reviewed cross-departmental collateral for brand compliance
Operations & Budget Management — Planned and managed budgets for all photography, design activities, and creative tools; trained staff on marketing approval workflows and ISO documentation requirements; oversaw the marketing content library to maintain ISO certification compliance
EDUCATION
W3.org A.D.A. Certification, March 2023
Nielsen Norman Group UX Certification, May 2022
A.A.S., Web Design, Hennepin Technical College, May 2013
B.A., Graphic Design, University of North Dakota, May 1999
TOOLS
• Photoshop
• Illustrator
• InDesign
• Adobe Animate
• Adobe XD
• Figma
• UserZoom
• Microsoft Suite
Reach out to me with any questions. DiBailey1012@gmail.com